Claude Whitacre

Why Choose Pre-Cast Concrete Steps For Your Property?

Pre-cast concrete steps have built a deserved reputation for toughness and the capability to receive abuse, while displaying your residence to its best advantage. Precast concrete steps can best be described as a flight of steps manufactured at a diffe... Read >

One Of The Biggest Secrets Of Promoting Your Local Business Online

It happened again today. A customer came into our store to buy a vacuum cleaner. They knew what they wanted, and they knew the price. The sale took 10 minutes, and produced a $300 profit. I asked the gentleman how he found us. He said "I watched your vide... Read >

Air-Storm Vacuum Cleaner Review

No vacuum cleaner is perfect. Almost every vacuum cleaner has design flaws that create problems. Maybe the biggest problem is that, as the filter bag fills with dirt, there is less airflow and suction. This problem is even shown in bagless vacuums because... Read >

Selling And Goal Setting; Setting Sales Goals That Actually Work

Have you been to a sales meeting where they talk about goals? We all have. Then you may set a goal like "A million dollars in three years", or something like it. Then a day later, you have completely forgotten the goal, and you are back to old habits. Wh... Read >

Why Is Selling The Greatest Job In The World?

What is selling? Selling is not tricking people into buying. Real selling is many things. Selling is helping people grow. If you have a product or service that will improve the customer's life in some way, you are helping this customer lead a better l... Read >

Selling With Education Marketing

Education Marketing is also called Information Marketing or Content Marketing. In it's simplest form, it is providing an interested prospect general information on a solution your product provides. After this first step, it is much like any other system o... Read >

Selling: Making The Sale Without Dropping Your Price

When selling, it's easy to drop your price, but selling by lowering your price is a mistake almost every time. In a slow economy, whether it's local or national, dropping prices is easy to justify. But here is why you want to do everything you can to not ... Read >

Pet Hair And Pet Dander? Which Vacuum Cleaner Is Best For Shedding Pets?

We love our pets. They shed year round, and that creates problems when vacuuming you home. At our store, The Sweeper Store, in Wooster Oho, we have questions all the time about how to pick up bothersome dog and cat hair. Here are a few things to look for ... Read >

Allergies? Which Vacuum Cleaner Is Right For You?

It isn't just dust. Eighty percent of household dust is actually dead skin cells from us and our pets, and the feces from dust mites that eat that skin dander. Most of us are not greatly affected by this "dust", some of us suffer from sneezing, runny nose... Read >

Vacuum Cleaners: Is An Upright Or Canister The Best Choice For You?

Upright vacuum cleaners are made specifically to clean carpets. They have a revolving brush that separates the dirt and pet hair from the carpet fibers. The dirt is then thrown into a paper bag or compartment. The airflow is very fast, compared to a canis... Read >

Vacuum Cleaners; What Makes Them Easy To Push?

When people say the want a vacuum cleaner that is lightweight, does that mean they want one that is easy to push, or a vacuum cleaner that is easy to carry up steps? The average full sized upright vacuum cleaner weighs about fifteen or sixteen pounds. ... Read >

Vacuum Cleaners: Is Bagged Or Bagless Better For You?

Originally all vacuum cleaners were bagless. All vacuum cleaners simply used a cloth bag to contain the dust and dirt. They leaked dust and odors, but they were much better than having nothing at all. Then paper bags were introduced to dramatically cut do... Read >

How To Get The Job Of Your Dreams In 30 Days Or Less

It's a reflex. You ask someone "How are you" and they will always say "fine". It doesn't matter if they are in the middle of a car accident, or in the hospital. "Fine" is how they answer. When you ask a business owner if they are hiring, you sound just l... Read >

Cold Calling: Marketing To Your Hit List.

In most companies, cold calling means calling any list of prospects that you have any hope at all of selling at any time in the future. Although you can market like that, here is a better way. If you go through your list of past customers, you'll noti... Read >

Selling: The Greatest Customer Service

Is selling really the best customer service? Most of us think of customer service as repairing what a customer bought, or doing warranty work to satisfy a customer. Of course these things are important. But when are you really doing the best thing for you... Read >